A structured approach to make your business come alive.

Transparent, objective, and comprehensive advice.

Meet the Authors


Timothy Mwololo Waema, PhD.

Ron Price

Ron Price


Evans Baiya, PhD.

Early Praise for the Book…

Padraig Berry, Managing Director, TTI Success Insights

It is not often one comes across any book that successfully combines principles, practices and people. All three are required for success in any domain, and here the authors show how to effectively align them for results, in an ever-changing world. A handbook for anyone who wants to develop and implement strategy that works.

Dr. Lisa M. Aldisert, Executive Advisor and Author, Pharos Alliance

Optimizing Strategy for Results offers a thorough, analytical assessment of the process of strategic planning…each chapter ends with segments on taking action and key takeaways, which provides you with triggers to integrate these academic concepts into your planning process.

Ted Epperly, MD, President and CEO | Family Medicine Residency of Idaho

Optimizing Strategy for Results is a terrifically written book that distills the complexity of organizational culture, strategy and individual aspiration into a clear path of organizational success.  Handling the new normal of volatile, uncertain, complex and ambiguous ( VUCA ) environments takes a clear vision, set of values and purpose. 

Prof. Peter M.F. Mbithi, Former Vice-Chancellor, University of Nairobi, Kenya

Optimizing Strategy for Results…is an excellent and timely piece coming at the high peak of a very unpredictable, volatile and ambiguous business environment. It is spot-on, clear, innovative and simple in illustrating this complex environment we refer to as VUCA.  I found this book interesting, very easy to understand and very relevant.

Dr. Charles Borura –IT Governance and Strategy, Kenya Revenue Authority

The book Optimizing Strategy for Results distills essential steps and a roadmap for the business strategy development process, expressed with clarity, inspiring and beautifully delineated complexity, to provoke a strategic mindset in illustratively cinematic terms. 

Ms. Millicent Awiti, Manager Strategy & Change, National Social Security Fund, Kenya

I have enjoyed reading the book as it is practical.  My favorite parts are on building strategic intelligence and building strategic partnerships. It’s definitely my new guide.

Who is this book for?

We have written with the leader, facilitator, and passionate student of strategy in mind. More specifically, we believe this book will deliver valuable insights if you are a strategy practitioner who is not content with your current level of expertise. If you are convinced about the importance of creating and optimizing good strategy but frustrated with the current gaps between them in the organizations you serve, we hope this book will help you close the gaps.

3 Phases




7 Stages of Strategy

Foundations of Strategy

Building Strategic Intelligence

Creative Strategic Thinking

Making Strategic Decisions

Strategic Planning for Execution

Strategic Execution

Strategic Evaluation and Learning

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