The reason many strategies fail is because they are fossilized – stuck in the time they were made, left behind by the emerging realities that shatter the assumptions they were based on. Indeed, strategies fail because they are also divorced from the reality on the ground of the prevailing organizational culture and talent mix that could energize or kill that strategy. In this book, the authors bring strategy to life, presenting it as a dynamic concept in constant dialogue with the changing environment and with the people who need to understand, own, and carry out that strategy. By emphasizing the need to constantly communicate with stakeholders and learn from the emerging issues of the day, the authors have given strategists their greatest chance yet at success.
